Binary Consulting

Binary Consulting specialises in crafting tailored solutions for businesses seeking insights from multiple data sources, including retailer data. With over a decade of experience, we offer custom data analytics and consultancy services designed for your specific needs. What makes us stand out is our multi-source expertise, advanced analytics techniques, and tailored approach. We extract insights from panel data, scan data, and beyond, transforming raw data into actionable insights using cutting-edge methods. Our partnership mindset ensures we work closely with you to meet your exact requirements, overlaying data with your sales data for meaningful, unique insights and actionable intelligence.

Custom Data Analysis involves reviewing and analysing a specific dataset to uncover meaningful insights. At Binary, our bespoke data analysis empowers organisations to leverage large datasets effectively. We help identify the performance of programs, campaigns, processes, and more to optimise strategies and uncover areas for improvement.

Example: Pricing & Promotion Precision Model

• Predicted true promotional uplift at SKU level
• Identified cannibalisation between similar products
• Quantified the price elasticity of key varieties
• Forecasted expected volumes with precision
• Highlighted weeks where promotional clashes would reduce ROI

At Binary, we closely collaborate with clients to understand their needs and objectives, ensuring our efforts align for mutual success. Our approach begins with establishing clear, measurable goals to drive progress effectively. By doing so, we lay a strong foundation for achieving desired outcomes. Our consultants bring a wealth of industry expertise and conduct rigorous analyses to provide actionable insights, empowering clients to make informed decisions that lead to tangible, impactful results. We prioritise the measurement of success by utilising key performance indicators (KPIs) and metrics, which allow us to track progress meticulously and demonstrate the impact of our efforts in straightforward terms. This comprehensive approach ensures that our clients not only achieve their immediate goals but also sustain long-term success.

Example of How We Apply This Approach

For a recent retail client, we developed a goal-aligned performance framework that clarified what success looked like across pricing, promotions, and customer experience. We then set KPIs such as promo uplift accuracy, price elasticity shifts, cannibalisation reduction, and NPS movement. This gave the client a simple, transparent way to see what was working and what needed refinement—resulting in more confident decisions and improved commercial outcomes.

What This Looks Like in Practice

We typically collaborate with clients to define and measure:

• Clear performance goals (e.g., volume growth, promo ROI, customer satisfaction improvements)
• Aligned metrics and KPIs that directly reflect those goals
• Diagnostic dashboards to track progress across weeks or seasons
• Actionable insights that guide promotional rhythm, pricing strategy, and customer experience improvements
• Evidence-based recommendations using multi-source data and advanced analytics
• Ongoing optimisation to ensure improvements are sustained long-term

In today’s landscape, companies are often data-rich but insights-poor. At Binary, we understand the importance of turning raw data into actionable guidance that drives meaningful commercial outcomes. We specialise in unlocking the potential of your data assets to drive so leaders can make confident decisions, optimise performance, and accelerate growth. By applying advanced analytics techniques and blending diverse sources such as retailer scan data, panel data, sales systems, and operational datasets, we help businesses extract maximum value from information they already own.

But we don’t just deliver reports — we shift the relationship from transactional to strategic. It’s not only about producing data outputs; it’s about having a strategic partner at the table who can interpret the “why” behind performance and identify what to do next.

Our tailored solutions empower businesses to move beyond surface-level customer interactions. We help organisations deeply understand their customers, anticipate behaviour, and design personalised experiences that drive loyalty and long-term value.

Examples of What We Do

• Pricing & Promotion Modelling Built a dynamic pricing and promotional elasticity model that enabled a client to forecast volume with precision, eliminating guesswork and improving promotional ROI.
• Multi-Source Consumer Insight Frameworks Connected scan data, panel data, and customer feedback to create a unified view of shopper behaviour — revealing switching patterns, loyalty gaps, and growth opportunities.
• Retailer Performance Diagnostics Analysed retailer scan data to isolate the drivers of value/volume performance, quantify the impact of range changes, and identify where promotional clashes suppressed growth.
• Market & Category Landscaping Mapped market structure and competitor dynamics to help brands position products more effectively and identify under-served segments.
• Program & Campaign Effectiveness Reviews Evaluated the performance of marketing, trade, and operational initiatives to identify what worked, what didn’t, and where to optimise next.
• Predictive Forecasting & Scenario Planning Built forecasting tools that allow teams to simulate future outcomes and make proactive decisions rather than reactive adjustments.

From consumer insights to market diagnostics to advanced modelling, we ensure businesses have the clarity they need to drive aligned action and deliver measurable results.

Let Binary be your partner in transforming data into strategic advantage — helping you move faster, make better decisions, and create collaborative success across your organisation.

At Binary, we pride ourselves on delivering exceptional value for money. Our focus isn’t just on providing analytics or insights — it’s on ensuring that every dollar you invest delivers measurable, meaningful returns. We believe that high-quality data consultancy shouldn’t come with inflated price tags, and our approach is designed to maximise impact while minimising cost.

Through our tailored solutions, advanced analytics techniques, and deep industry expertise, we help businesses make sharper decisions, reduce inefficiencies, and uncover new opportunities for growth. Our goal is simple: deliver outcomes that pay for themselves many times over.

We work with organisations of all sizes — from emerging brands to large enterprises — and build solutions that fit their budget, capability, and goals. With Binary, you don’t just receive analysis; you gain a strategic partner committed to achieving the best possible outcome with every project.

Examples of the Value We Deliver

• Built forecasting and promotional optimisation tools Helping clients reduce speculative decision-making and cut unnecessary spend by identifying the most efficient promotional strategy for volume, margin, or both.
• Identified millions in potential savings through category diagnostics By analysing retailer data and isolating the drivers of underperformance, we enabled clients to optimise their range and promotional mix, resulting in clearer investment decisions and stronger returns.
• Delivered multi-source insight frameworks at a fraction of typical agency costs We combined panel data, scan data, and internal sales data to create a unified insight system — replacing multiple vendor fees and streamlining decision-making.
• Improved marketing and trade ROI Through campaign, program, and activation effectiveness reviews, we helped clients pinpoint what worked, eliminate wasted spend, and reinvest into high-impact activities.
• Provided tailored consultancy without the overhead of large firms Clients receive senior-level expertise without layers of margin, ensuring every engagement is efficient, focused, and commercially grounded.

In every project, our priority is to deliver outcomes that exceed expectations — not just in quality, but in commercial impact. With Binary, you get more than data support; you gain a partner dedicated to making every investment work harder for your business.

Choose Binary for unparalleled value, actionable insights, and results that genuinely move the needle for your organisation.