Perspectives on fresh produce, FMCG, and the data that drives better commercial decisions.
Inflation is back and the narrative is familiar. But the data tells a different story about how shoppers are actually behaving under pressure.
Category-wide discounting is eroding margins without growing baskets. Here is how to diagnose promotional fatigue and rebuild a rhythm that lifts volume.
Scan data is one of the most powerful tools available yet most businesses only use 20% of what it offers.
Retailer buyers see dozens of presentations. The ones that land are backed by data the buyer has not seen yet.
Internal switching is one of the most overlooked drags on category growth. Here is how to spot it before your next review.
Not all price drops drive volume. Understanding elasticity separates precise investment from expensive guesswork.
Loyalty data reveals a different story to scan data alone. Here is what changes when you combine both.
If you are heading into a category review, trying to work out why a promotion underperformed, or just looking for a clearer picture of what your data is telling you, we would love to hear from you.
